Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch

Published: Oct, 2014 | Pages: 16 | Publisher: Market Intelligence & Consulting Institute
Industry: Electronics | Report Format: Electronic (PDF)

On September 9, alongside with the iPhone 6 and iPhone 6 Plus, Apple took the market by surprise with the unveiling of the market's long-awaited Apple Watch, which was originally set to be released in 2015. The whole set of graphic and video introduction for Apple Watch were displayed on Apple's website, reflecting Apple's changing marketing strategy that used to hold the allure of mystery for unreleased products. This report outlines features and designs of Apple Watch with corresponding concerns; examines Apple's marketing strategy shift on other smart wearable devices and addresses its supply chain deployment.

List of Topics
Development of Apple's Smart Watch, touching on what it can do and how and why it was unveiled earlier than expected
Highlights of concerns with regards to battery life, charging convenience, measurement accuracy, and GPS-free design of Apple Watch
Supply chain deployment of Apple for its latest wearable device.

List of Companies
ACON, Apple, ASE Group, Delta, F-TPK, Intel, Kinsus, LG, Nan Ya PCB, Qualcomm, Quanta, RickTek, Samsung, TXC, USI.

 Table of Contents
1.Features and Characteristics of Apple Watch
1.1 Feature One: Fashionable and Customizable Design as Major Differentiator
1.2 Feature 2: Familiar Digital Crown Gets Innovated
1.2.1 Traditional Watch Crown Makeover
1.3 Feature 3: Apple's Strength in Software Apps Enhanced
1.3.1 Tapping to Improve Interpersonal Experience
1.3.2 A Light Tap or a Deep Press Does Make a Difference

2. Concerns
2.1 Battery Life
2.2 Charging Issue
2.3 Accuracy of Heart-rate Measurements
2.4 Absence of Built-in GPS

3. Strategic Reasons for Unveiling Apple Watch Earlier than Expected
3.1 Higher Expectations, Higher Disappointments?
3.2 Exert Pressure on Rivals
3.3 Delayed Purchase for Other Smart Watches

4. Supply Chain Deployment of Apple Watch
MIC Perspective

Appendix

List of Tables
Table1 The Supply Chain of Apple Watch

List of Figures
Figure 1 Illustration of Three Collections of Apple Watch and Digital Crown
Figure 2 Illustration of the Biggest Innovation on Apple Watch: Digital Crown
Figure 3 Illustration of the Apple Watch UI and Sensor Designs